Open to new roles - Remote, Florida, NYC/NJ

Ad Sales | Business Development | Client Success

Ad sales leader who turns relationships into revenue.

12+ years selling and growing programmatic media across CTV, OTT, audio, video, display, and DOOH. I drove $4-6M in quarterly revenue growth at MiQ, delivered 120% of annual quota, and most recently led US business development as Director of Business Development at Elephant Skin.

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Lysander Lee Rodriguez
  • Ad Sales Leadership
  • Revenue Growth
  • Client Success
  • Programmatic
  • CTV / OTT / Audio / DOOH
  • $4-6Mquarterly revenue growth driven (MiQ)
  • 120%of annual quota (MiQ)
  • 200%programmatic revenue growth, $1M to $3M+ (WideOrbit)
  • $700Knet-new enterprise revenue closed (Forbes)

About

Revenue-focused, client-obsessed.

I'm Lee Rodriguez, a revenue-focused ad sales and business development leader based in St. Petersburg, FL (Tampa Bay) and open to remote or NYC/NJ roles.

For 12+ years I've worked across the digital advertising ecosystem - DSPs, SSPs, publishers, and agencies - selling and growing programmatic solutions in CTV, OTT, video, audio, display, and DOOH. I've carried a quota and beaten it, built go-to-market motions from scratch, and spent 6+ years in account management and customer success keeping clients renewing and growing.

Most recently, as Director of Business Development at Elephant Skin, I led US business development and helped client companies plan and launch go-to-market and marketing initiatives.

What ties it together: I connect sophisticated media and marketing solutions to the outcomes clients actually care about - revenue, performance, and retention.

Experience

Experience highlights

Director of Business Development

Elephant Skin | Global go-to-market and creative strategy firm | Remote (Tampa Bay, FL)

Apr 2026 - Oct 2026

  • Led US business development, owning the new business pipeline and client relationships for the firm's US market.
  • Advised client companies on go-to-market strategy, marketing initiatives, and sales enablement, using proof points from brands including Marriott, Brookfield, Hilton, and Royal Caribbean.
  • Built and managed a high-volume prospecting pipeline across Florida and national markets, targeting developers, hospitality brands, architects, and capital partners.
  • Ran consultative conversations around speed to sale, margin protection, and integrated go-to-market, with disciplined CRM management in Pipedrive.

Programmatic Business Development Manager, North America

M&C Saatchi Performance

2024 - 2025

  • Launched a go-to-market programmatic managed services offering across CTV, display, video, audio, and DOOH.
  • Drove 5x the outreach KPI, securing 2-3 weekly client meetings and expanding pipeline through data-led engagement.
  • Represented the agency at POSSIBLE Miami, Digiday, and PI Live.

Programmatic Sales Manager

Forbes Media

2023 - 2024

  • Closed $700K in net-new enterprise revenue with brands including Omega, Range Rover Sport, Verizon, and Monks.
  • Exceeded weekly outreach KPIs by 50%+, building pipeline with VP and C-suite buyers.
  • Used ForbesOne first-party audience data for contextual targeting, increasing advertiser engagement 35%.

Senior Programmatic Account Executive

MiQ

2022 - 2023

  • Drove $4-6M quarterly revenue growth across Zimmerman/Omnicom and independent agencies.
  • Delivered 120% of annual quota while maintaining 20% higher client retention year over year.
  • Expanded the portfolio by 9+ new accounts through consultative selling and strategic upselling.
  • Led cross-functional teams on data-driven programmatic strategies, improving campaign performance 30%.

Programmatic Account Executive, Audio & CTV

WideOrbit

2020 - 2022

  • Increased programmatic revenue 200%, from $1M to $3M+, by integrating CTV into the core product suite.
  • Built supply partnerships across podcast, audio, and CTV; negotiated renewals and upsells.
  • Partnered with product on SSP enhancements through client feedback loops.

Account Management & Customer Success

AdsWizz (Pandora), Eyeview, AdColony, Epsilon

2014 - 2020

  • Managed 100+ advertiser and agency relationships across a $1M+ book of business.
  • Delivered 100%+ of client ROAS, CPA, and retention goals for CPG, retail, and travel brands, including P&G, Unilever, Colgate, and Clorox at Eyeview.
  • Oversaw 60+ accounts across video CPI, display CPI, and RTB at AdColony.
  • Led pre-sales calls, RFP responses, platform demos, and client education on programmatic audio and podcast at AdsWizz.

Earlier: Web Client Service Implementation Manager, Gabriels Technology Solutions (2012 - 2014) - managed ~30 client relationships for Sotheby's International Realty implementations.

Results

The numbers

$4-6M

Drove quarterly revenue growth

MiQ
120%

of annual quota

MiQ
200%

programmatic revenue growth ($1M to $3M+)

WideOrbit
$700K

net-new enterprise revenue

Forbes Media
$600K

incremental revenue from cross-channel campaigns (CTV, audio, display, DOOH)

Programmatic sales roles
5x

outreach KPI

M&C Saatchi Performance
50%+

above weekly outreach KPIs

Forbes Media
30%

campaign performance improvement

MiQ
35%

lift in advertiser engagement

Forbes Media
25%

improvement in client retention

Account management roles
100+

advertiser and agency relationships managed

AdsWizz, Eyeview, AdColony, Epsilon
12+

years in programmatic and digital media

DSPs, SSPs, publishers, agencies

Certifications

Certified across the stack.

  • The Trade Desk
  • Amazon DSP
  • Yahoo DSP
  • Walmart Connect (Retail Media)
  • StackAdapt (DOOH, CTV & Audio)
  • Criteo
  • Meta Analytics
  • Kellogg School of Management - Mastering Sales: A Toolkit for Success

Education: LaGuardia Community College | Borough of Manhattan Community College - CCNA + A+ Certification Program

Client Success & Account Management

I've sat on both sides of the deal.

Years as a quota-carrying seller mean I understand what the client was promised and why they bought. Years in account management mean I know how to deliver on it.

Retention and growth, not just service

20% higher client retention year over year at MiQ, a 25% retention improvement through proactive success planning, and a track record of renewals and upsells.

Performance you can measure

100%+ of client ROAS, CPA, and retention goals delivered; 30% improvement in campaign performance through data-driven strategy.

Platform fluency

Certified across The Trade Desk, Amazon DSP, Yahoo DSP, StackAdapt, Walmart Connect, Criteo, and Meta Analytics, with hands-on experience in CTV, OTT, audio, video, display, and DOOH.

Cross-functional partner

I work closely with sales, analytics, media, and product teams to fix problems fast and turn client feedback into better products.

Executive presence

Comfortable leading QBRs, RFPs, and strategy conversations with agency leaders and C-suite buyers.

Contact

Let's talk about your next revenue or client success hire.

I'm open to director-level ad sales, business development, and client success / account management roles - remote, Florida, or NYC/NJ.