Now
Luxury real estate marketing & BD
Commercial growth for developers, owners, and investors — brand identity, go-to-market, pricing intelligence, and sales enablement. Florida real estate license as a practical on-the-ground vehicle.
Greater Tampa Bay · Dual brand
Lysander “Lee” Rodriguez
Marketing leader in luxury real estate — and 13+ years bridging marketing and sales in programmatic AdTech. Strategy that drives ROI faster.
- Luxury RE
- FL Licensed
- Programmatic
- CTV · DOOH · Audio
About
I’m Lee — Director of Business Development, US at Elephant Skin, where I help luxury developers bring projects to market with brand, GTM, and sales experience that buyers can actually feel.
Before that, I spent 13–14 years in the digital advertising ecosystem as a revenue-focused BD and account leader — partnering with agencies and brands across programmatic, CTV/OTT, audio, DOOH, and retail media (MiQ, Forbes, AdsWizz, WideOrbit, Epsilon, M&C Saatchi Performance, and more).
The through-line: connect sophisticated solutions to commercial outcomes — whether that’s a branded residence or a multimillion-dollar media partnership.
Two lanes
13+ years
Programmatic / AdTech
AE & BD leadership across DSPs, SSPs, publishers, and agencies — pipeline, enterprise deals, and high-ROI campaigns spanning CTV, audio, display, DOOH, and retail media.
Experience
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2026–PresentDirector, Business Development US — Elephant Skin
Leading US commercial growth for a global creative intelligence firm in luxury real estate. BD with developers, owners, and investors across brand, GTM, pricing intelligence, and sales enablement.
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2024–2025Programmatic BD Manager, North America — M&C Saatchi Performance
Built NA programmatic GTM from zero (CTV, audio, display, DOOH). 3–5 high-value meetings/week; wins including Spectrum News, SoundCloud, Gopuff.
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2023–2024Manager, Programmatic Sales — Forbes
Enterprise programmatic partnerships & guaranteed deals. ~$700K net-new across partners including Verizon, Range Rover Sport, and Omega.
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2022–2023Senior AE – Programmatic — MiQ
120% of annual quota; managed $4–6M quarterly revenue; expanded portfolio by 9+ accounts across retail and automotive.
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2020–2022Programmatic AE – Audio & CTV — WideOrbit
Publisher / supply partnerships across podcast networks and CTV channels; open exchange and PMP growth.
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2018–2020Programmatic Audio Account Manager — AdsWizz
Agency & brand education, advanced measurement, demos/workshops; mentored account managers.
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2017–2018Account Manager, Media — Eyeview (Inmar Intelligence)
Performance campaigns for CPG brands including P&G, Unilever, Colgate, Clorox — ROAS, foot traffic, brand studies.
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2015–2017Account Manager, Video / Brand Performance — AdColony
Managed ~60 accounts across video CPI, display CPI, and RTB.
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2014–2015Client Specialist, Enterprise — Epsilon
Agency/publisher implementation, ad serving, training, and reporting.
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2012–2014Web Client Service Implementation Manager — Gabriels Technology Solutions
Independently managed ~30 account relationships for Sotheby’s International Realty implementations.
Florida real estate
Florida-licensed — a vehicle for buyers, sellers, and developer partners who want marketing/BD thinking with on-the-ground credibility. At Elephant Skin, the work spans branded residences and projects that need a clear point of view — not decoration.
- License
- Florida licensed — details on request
- Brokerage
- Brokerage details coming soon
- Markets
- Tampa Bay · St. Petersburg · Florida luxury / condo
Not a solicitation where Lee is not licensed.
Education & certifications
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2024Kellogg School of Management — Mastering Sales: A Toolkit for Success (certificate)
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2025StackAdapt — DOOH, CTV & Audio Certifications
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2024Walmart Connect — Retail Media Certification
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2022The Trade Desk EDGE — Certified Executive Program
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1998–1999Cisco Networking Academy — CCNA
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1996–1998LaGuardia Community College — Associate of Arts, Computer Science
Contact
Roles, partnerships, AdTech intros, or real estate — reach out.